Comprehensive Solutions for
Modern Businesses
See How We Work
Discover our approach to helping organisations transform and thrive.
Chase & Marshal works on the practical end of consulting. We sit alongside your team rather than parachute in with slides. Our six specialties — business consulting, fractional leadership, marketing, AI and technology, training and sustainability — cover most of what a mid-market firm needs to grow. Pick one, or use them together. Every brief starts with what you are actually trying to do, not a methodology slide.
We work mostly with mid-sized New Zealand firms. The work is half strategy, half execution. We start by listening, then we agree on outcomes, then we deliver. The detail of each specialty is below.
Our Approach
A proven methodology that delivers measurable outcomes.
Understand
We dive deep into your challenges, goals, and context.
Strategize
We develop tailored solutions aligned with your objectives.
Implement
We work alongside your team to execute and deliver.
Measure
We track outcomes and optimise for continuous improvement.
Our Services
Six integrated practice areas. Use one, or stitch several together.
AI & Technology
From an AI readiness audit (scored against the NIST AI RMF) to live automations and an ISO/IEC 42001-aligned governance policy.
- AI Strategy & Roadmaps
- Data Quality Audits
- AI Governance Frameworks
- Custom AI Solutions
- Digital Transformation
Business Consulting
Strategy, operations and change work — using OKRs, RACI and Balanced Scorecard where they fit.
- Strategic Planning
- Operational Efficiency
- Change Management
- Business Advisory
- Growth Strategy
Fractional Leadership
A senior CMO, CEO, COO or GM, two to four days a month. Strategic input without the full-time payroll cost.
- Fractional CMO
- Fractional CEO
- Fractional COO
- Fractional GM
- Executive Advisory
Marketing
Marketing built on Jobs-to-be-Done, Ehrenberg-Bass mental availability and proper RFM segmentation. We measure what worked.
- Marketing Strategy
- Digital Marketing
- Content & SEO
- Brand Development
- Marketing Implementation
Training
Workshops and coaching, evaluated to Kirkpatrick Level 3 so you can prove the new skills are being used at work.
- AI Workshops
- Leadership Development
- Sales Training
- Custom Programs
- Executive Coaching
Sustainability
Map your Scope 1, 2 and 3 emissions to the GHG Protocol, prepare for B Corp or GRI reporting, and identify the changes that pay back.
- Sustainability Strategy
- ESG Reporting
- Carbon Footprint
- Sustainable Operations
- Impact Measurement
Key Terms
Plain-English definitions of the consulting terms used across this page.
- Digital Transformation
- Digital transformation refers to the organisation-wide adoption of modern technologies, data practices and ways of working so a business can serve its customers, run its operations and make decisions more effectively in a digital economy.
- AI Strategy
- AI strategy is defined as a structured plan that sets out where artificial intelligence will create value in an organisation, which use cases to prioritise, what data and governance are required, and how the workforce will adopt new tools responsibly.
- Marketing Strategy
- Marketing strategy refers to the long-term plan that defines a brand's positioning, target audiences, value proposition and channels, and aligns marketing activity with measurable commercial outcomes.
- Sustainability Consulting
- Sustainability consulting is defined as advisory work that helps an organisation reduce its environmental impact, meet ESG reporting obligations and embed sustainable practices into strategy, operations and supply chains.
- Fractional Leadership
- Fractional leadership refers to the engagement of an experienced executive (such as a fractional CMO, CEO, COO or GM) on a part-time, ongoing basis, giving smaller organisations senior strategic leadership without the cost of a full-time hire.
- Change Management
- Change management is defined as the structured approach to preparing, supporting and equipping people, teams and an organisation to adopt new processes, technologies or ways of working with minimal disruption.
Frequently Asked Questions
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