Strategic Marketing Guidance That Delivers
Expert marketing consulting that builds brands, engages customers, and maximises every marketing dollar
Marketing Consulting
In today's digital-first world, effective marketing is essential to stand out and connect with your audience. Chase & Marshal's Marketing Consulting services help businesses build strong brands and engage customers through personalised, data-driven marketing strategies. We act as your trusted marketing partner, providing guidance on everything from high-level strategy to specific campaigns, so you can maximise your reach and achieve better return on marketing investment.
Our Marketing Consulting service provides expert guidance on all aspects of marketing for your business, from high-level brand strategy to the nuts and bolts of campaign execution. We help you craft compelling marketing strategies that increase your reach, engagement, and return on investment, ensuring that every marketing dollar is well spent.
Whether you need to refine your brand messaging, develop an integrated marketing plan, or analyse the effectiveness of your current campaigns, our team is here to assist. We stay up-to-date on the latest marketing trends in New Zealand and globally, including digital marketing techniques, social media, content marketing, and SEO, so that you can leverage the most effective tactics for your audience.
Our Marketing Consulting Services
Comprehensive marketing expertise to help you reach, engage, and convert your target audiences.
Market Research & Analysis
Deep-dive research to understand your market landscape, customer segments, and competitive positioning.
Growth Strategy
Develop comprehensive growth strategies that align marketing efforts with business objectives.
Customer Journey Mapping
Map and optimise every touchpoint of your customer's journey from awareness to advocacy.
Marketing Analytics
Implement robust measurement frameworks to track performance and optimise ROI.
Campaign Strategy
Design integrated campaigns that reach the right audiences with the right messages.
Performance Optimisation
Continuous improvement through data analysis, testing, and strategic refinement.
Our Marketing Consulting Can Help You With
From strategic brand positioning to hands-on campaign implementation, we provide comprehensive marketing support tailored to your needs.
Brand Strategy & Positioning
Define or refresh your brand's unique value proposition and ensure it resonates with your target customers. We guide branding initiatives that differentiate you from competitors, crafting compelling brand narratives, visual identity guidelines, and messaging frameworks that create lasting impressions. Our brand strategy work includes market positioning analysis, competitor differentiation, and customer perception research to ensure your brand stands out in a crowded marketplace.
Marketing Plan Development
Create a comprehensive marketing plan that aligns with your business goals. This includes selecting the right channels (digital, social, traditional media), budgeting, and setting campaign objectives. We work with you to develop quarterly and annual marketing roadmaps, identify key performance indicators, allocate resources effectively, and create contingency plans for market changes. Our marketing plans are living documents that evolve with your business needs.
Digital Marketing & SEO
Develop an online strategy to boost your web presence, from improving your website SEO to planning content marketing, email campaigns, and social media engagement that drives traffic and leads. We conduct technical SEO audits, keyword research, and competitor analysis to identify opportunities. Our digital strategies encompass search engine optimisation, pay-per-click advertising, social media marketing, email automation, and conversion rate optimisation to create an integrated digital presence.
Marketing Implementation Support
If needed, we can work alongside your team to implement campaigns, or even provide fractional marketing leadership (like a part-time CMO) to execute strategies and mentor your marketing staff. Our implementation support includes project management, vendor coordination, creative direction, and hands-on campaign execution. Whether you need full implementation or selective support in specific areas, we scale our involvement to match your requirements and internal capabilities.
Analytics & Optimisation
Establish metrics (such as lead generation, conversion rates, or customer acquisition cost) and review campaign data to continuously improve your marketing effectiveness. We implement tracking systems, create custom dashboards, and provide regular performance reporting. Our optimisation process uses A/B testing, multivariate analysis, and customer behaviour insights to refine your marketing activities and maximise return on investment over time.
Brand Positioning & Messaging:
A clear and compelling brand is the foundation of successful marketing. We help you define your brand identity, positioning, and key messaging to ensure consistency across all channels. From taglines to value propositions, we make sure your story connects with customers and differentiates you from competitors.
Content Strategy & SEO:
Great content attracts and retains customers. We assist in developing a content strategy that might include blog posts, videos, podcasts, or other formats suited to your audience. Coupled with search engine optimisation (SEO) best practices, your content will boost your online visibility and authority.
Why Partner with Chase & Marshal for Marketing
Holistic Marketing Expertise
Our team has experience across all facets of marketing, strategic planning, branding, digital, traditional channels, and more. This holistic knowledge means we can see the big picture of your marketing efforts and ensure every piece works together effectively.
Data-Driven Decision Making
We take the guesswork out of marketing. By basing strategies on market research, customer data, and performance metrics, we ensure that our advice is grounded in evidence. You'll always know the why behind our recommendations.
Creativity Meets Strategy
Successful marketing strikes a balance between creative ideas and strategic thinking. Chase & Marshal offers both, we provide creative insights to make your brand messaging compelling, while also ensuring strategies are practical and aligned with business objectives.
Flexible Advisory Support
Whether you need one-off guidance on a campaign or ongoing advisory as an extension of your team, we can scale our involvement to suit your needs. Our support is like having a fractional CMO or marketing strategist on call, without the overhead of a full-time hire.
Focused on ROI
Marketing spend is an investment, and we treat it that way. Our advisory services keep a strong focus on return on investment, helping you prioritise initiatives that drive leads, conversions, and growth. We continually refine our advice based on results, so your marketing gets more efficient and effective over time.
Amplify Your Marketing
With the right strategy and guidance, your marketing can go from good to great. Chase & Marshal's Marketing Consulting service gives you senior-level marketing expertise and a fresh perspective to elevate your brand and campaigns. Whether you're looking to launch a new product, expand into digital channels, or boost customer engagement, we're here to help you succeed.
Related Services
Marketing Strategy
Strategic marketing planning that drives measurable growth
Digital Marketing
Amplify your reach through strategic digital channels
Content & SEO
Create content that ranks and converts
Branding
Craft a compelling brand identity that resonates
Marketing Implementation
Hands-on support to execute your marketing campaigns
Brand Workshop
Craft a compelling brand identity that resonates
Frequently Asked Questions
Marketing Consulting at a Glance
- What problem does this solve?
- Many mid-sized businesses lack the marketing expertise to compete effectively. They struggle with unclear brand positioning, inconsistent messaging, ineffective campaigns, and difficulty measuring what actually works. This often means wasting budget on tactics that don't deliver.
- Who is this for?
- Marketing leaders and business owners at New Zealand and Australian organisations who want strategic marketing guidance without the overhead of a full-time CMO. Best for teams ready to make data-driven decisions and invest in building marketing capabilities that last.
- What outcome can you expect?
- Clients gain clear brand positioning, integrated marketing strategies, measurable campaign frameworks, and the internal capability to execute effectively. We focus on return on investment, ensuring every marketing dollar delivers results.
- How does our approach work?
- Led by Nardus Oelofse from Auckland, Chase & Marshal combines strategic thinking with creative insight. Every engagement includes market research, customer journey mapping, and performance measurement. We can advise on specific campaigns or serve as an ongoing fractional marketing partner for businesses across New Zealand and Australia.