This naming workshop is high-energy and collaborative. Be prepared for a series of fun exercises that loosen up your creativity. We start with warm-up games to get everyone thinking inventively (yes, you can expect some word association and free-thinking drills!). Then, we dive into brainstorming. Using techniques like mind mapping, lists of random inspiring words, and even improvisational prompts, we'll generate a wide range of name ideas. Every idea is welcome, often the most unconventional thoughts spark the best names. The session has an upbeat, open vibe where participants feel comfortable shouting out off-the-wall ideas.

After we've created an initial pool of possibilities, we switch gears to refine and evaluate. We introduce our naming criteria and work as a group to shortlist the favourites. This might involve quick voting rounds, group discussion on each top contender, and light analysis using the checklist (e.g. "Does this name reflect our core idea? Is it easy to pronounce? Does it stand out from competitors?"). We'll also demonstrate simple ways to do preliminary checks on your top name choices (like Google searches or domain searches right in the workshop). By the end of the process, you'll have a shortlist of strong names and a clear sense of next steps (such as formal trademark search or market testing, which we'll advise on).

The format is very interactive and personalised. We tailor examples and brainstorming prompts to the type of name you need (whether it's a tech startup, a product in a certain industry, a non-profit initiative, etc.). And don't be surprised if you're laughing and having fun throughout, naming is serious business, but it's also an inherently creative, enjoyable experience!