Give your advertising a clear route from attention to sales.
A campaign needs more than an advert and a budget. It needs an offer people can act on, a suitable audience, a convincing destination and a team ready to follow up. We bring those pieces together and manage the work against the commercial goal you are trying to achieve.
Start with what makes a response valuable
We clarify what you want to sell, who it is for and what qualifies as a worthwhile enquiry or purchase. We also consider timing, the buying process and your capacity to handle demand.
This is useful for a launch, a defined offer or an existing account where spend continues without a clear view of lead quality. If the offer or destination needs work first, that becomes part of the discussion.
Connect the campaign from brief to follow-up
The scope identifies the platforms, campaign volume, creative requirements and budget responsibilities. We prepare the account structure and assets, check the destination and agree how results will be reviewed.
- A campaign plan covering the audience, offer, selected channels and budget.
- Account and campaign setup with agreed access and approval arrangements.
- Ad copy, creative coordination and landing-page checks.
- Pacing, optimisation and reporting connected to available enquiry and sales data.
Make spending decisions with useful evidence
We review spend and delivery alongside the response the campaign generates. Where your systems allow, that includes qualification, opportunities and sales outcomes, as well as the platform metrics.
Lead feedback matters. A cheaper enquiry can be poor value if it is a bad fit. A more expensive response may be worthwhile when it represents a customer the business can serve profitably.
Know what is being managed and what it costs
You approve the campaign and media budget before launch. We then check live delivery and spending limits and review material changes within the agreed management scope.
You can commission a launch, a review with implementation or continuing campaign management. Service fees, media spend, platform charges and creative production are identified in the proposal so the commitment is clear.
Workshops that can support this work
Questions answered
Can you use the advertising accounts we already own?
Yes. We can review the current setup and work within suitable existing accounts. Access, ownership and reporting responsibilities are agreed before changes are made.
Which advertising platforms will you manage?
The proposal names the platforms that fit the audience and offer. We assess the channels against the brief rather than assuming every platform belongs in the campaign.
Can you guarantee a return or cost per lead?
No. Results depend on the offer, audience, market, budget and follow-up as well as the campaign. We agree the measures, review the evidence and use it to make informed spending decisions.
Can you create the landing page and campaign assets?
Yes, these can be included with the relevant content, design and landing-page services. We define the package before production starts so the campaign is ready as a connected whole.
Related
Before you hire again, see what your team produces against your industry.
Compare your revenue per payroll employee and wage costs with published New Zealand industry figures. Then use an optional self-assessment to identify questions about sales, processes, systems and management that are worth investigating. Your initial results are available without contact details.
Compare your figuresWhat are you selling, and who should respond?
Tell us about the offer, audience, timing and available media budget. Explain how your team qualifies and follows up responses so we can assess the complete campaign.
Discuss paid advertising and campaign management.
Tell us what you need to achieve and what is already in place. A short outline is enough to begin.