Chase & Marshal - Business Consulting & AI Strategy

Chase & Marshal is a multidisciplinary consulting firm helping organisations navigate digital transformation, AI adoption, marketing strategy, and sustainable business practices. We offer expert business consulting services across New Zealand and Australia.

Our Services

SparkOS - Creativity Intelligence Platform

SparkOS is our standalone SaaS product for creativity assessment and development. Features include the Brick Test (AI-scored creativity assessment), IDEAL framework Idea Validator, Priority Matrix, and ECHO Co-Pilot AI coaching. Available in Free, Intermediate, Pro, and Enterprise tiers.

AHA - ACIS Hiring Assessment

The AHA is a $59 NZD standardised creativity assessment for hiring and talent evaluation. A 60-minute AI-scored assessment covering divergent thinking, situational judgement, constraint-based creativity, collaboration, and domain profiling.

Book a Free Consultation

Transform complexity into opportunity. Contact Chase & Marshal for a free consultation to discuss how we can help your organisation thrive with AI technology, digital transformation, and strategic business consulting.

Chase & Marshal
New Zealand & Australia
Contact us for a free consultation
Website: https://chasemarshal.com
Chase & Marshal - Business Consulting and AI Strategy

Fractional Leadership

Executive Expertise,
Fractional Commitment.

Access seasoned CMO, CEO, COO, and GM leadership without the full-time overhead. Strategic guidance when you need it, scaled to your stage.

Executive Expertise Without the Full-Time Commitment

Access seasoned CMO, CEO, COO, and GM leadership at a fraction of the cost, scaled to your needs

Senior leadership experience from day one
Flexible engagement scaled to your needs
Proven frameworks and strategic playbooks
50+Executive Placements
85%Client Retention
3-6moTypical Engagement

Fractional Leadership

Not every business needs, or can afford, a full-time executive for every function. But every growing business deserves access to senior leadership capability. That is where fractional leadership comes in.

Our fractional CMOs, CEOs, COOs, and GMs embed into your leadership team on a part-time basis. They bring decades of experience, proven frameworks, and strategic clarity, without the overhead and commitment of a full-time hire.

Whether you are scaling up, navigating a transition, or filling a capability gap, our fractional leaders provide the executive horsepower you need to accelerate progress and build lasting capability.

Why Choose Fractional Leadership?

Fractional leadership gives growing businesses the strategic capability they need at a stage-appropriate cost. Here is why it works:

Cost Effective

Access executive-level talent at a fraction of the full-time cost. Pay only for the time and expertise you actually need.

Flexible Commitment

Scale engagement up or down as your needs evolve. No long-term contracts or complex exit negotiations.

Immediate Impact

Our leaders hit the ground running with proven playbooks. No lengthy onboarding or learning curves.

Reduced Risk

Test the value of a role before committing to a permanent hire. Build the business case with real results.

Fresh Perspective

Benefit from diverse experience across industries. Our leaders bring ideas and approaches you have not considered.

Team Development

Build internal capability through knowledge transfer. Our leaders coach and mentor your existing team.

Our Fractional Leadership Roles

Experienced executives ready to join your leadership team and drive results.

Fractional CMO

Chief Marketing Officer

Drive marketing strategy, build brand equity, and create demand generation engines that deliver measurable ROI. Our fractional CMOs bring decades of experience building and scaling marketing functions.

Ideal for: Growing businesses ready to professionalise their marketing function

What They Do:

Marketing strategy and planning
Brand positioning and messaging
Demand generation and lead nurturing
Marketing team structure and hiring
Agency and vendor management
Marketing technology stack selection

Fractional CEO

Chief Executive Officer

Provide strategic leadership, drive accountability, and guide your organisation through growth or transition. Our fractional CEOs have led businesses through scale-ups, turnarounds, and successful exits.

Ideal for: Businesses in transition, founder-led companies scaling up, or organisations between permanent CEOs

What They Do:

Strategic vision and execution
Board and investor relations
Leadership team development
Organisational design
Stakeholder management
Crisis navigation and turnaround

Fractional COO

Chief Operating Officer

Optimise operations, build scalable systems, and ensure consistent delivery. Our fractional COOs excel at translating strategy into execution and building the operational backbone for growth.

Ideal for: Businesses struggling with operational complexity or preparing to scale

What They Do:

Process optimisation and efficiency
Operational strategy and planning
Supply chain and vendor management
Quality management systems
Team performance and accountability
Technology and systems implementation

Fractional GM

General Manager

Lead a business unit or function with full P&L responsibility. Our fractional GMs bring cross-functional expertise and a track record of driving growth in New Zealand and global markets.

Ideal for: Business units needing dedicated leadership or new market entries

What They Do:

P&L ownership and accountability
Cross-functional team leadership
Revenue growth strategy
Customer and market development
Operational excellence
Business development and partnerships

Executive Advisory

Strategic Counsel

Access seasoned executive insight without operational responsibility. Our advisors serve as sounding boards, strategic counsellors, and connectors, helping you navigate critical decisions with confidence.

Ideal for: Founders, CEOs, and leadership teams seeking experienced perspective on high-stakes decisions

What They Do:

Strategic decision support
Board and governance guidance
Network introductions and connections
Mentoring and coaching for leaders
Due diligence and deal support
Crisis counsel and risk navigation

How It Works

01

Discovery

We learn about your business, challenges, and objectives. We identify the leadership gaps and the type of support that will have the greatest impact.

02

Matching

We match you with a fractional leader whose experience, style, and expertise align with your needs. Chemistry and cultural fit matter as much as capability.

03

Onboarding

Your fractional leader immerses in your business quickly. Within weeks they understand your context, team dynamics, and strategic priorities.

04

Execution

They work as part of your leadership team, attending key meetings, making decisions, and driving outcomes. Regular check-ins ensure alignment and progress.

05

Transition

When ready, we help transition to a permanent hire or adjusted structure. Knowledge transfer ensures continuity and lasting capability.

Connecting Businesses with Executive Talent

Common Questions About Fractional Leadership

Get answers to the questions we hear most from organisations considering fractional executives.

A full-time hire makes sense when you have consistent 40-hour demand for the role and the budget to compete for top talent. A fractional executive is better when you need senior capability for one to three days a week, the scope may change, or you want to prove the business case before committing to a permanent salary. Most growing businesses find a fractional engagement pays for itself by delivering immediately and avoiding a twelve-month hiring process.
A management consultant analyses, advises and delivers recommendations — then leaves. A fractional leader joins your leadership team, attends weekly meetings, manages staff, owns a P&L or function and is accountable for outcomes just like a full-time executive. The accountability and integration is the defining difference. Fractional leaders also stay engaged for months or years, building institutional knowledge rather than parachuting in for a project.
An agency executes campaigns within a defined brief. A fractional CMO sets the strategy, selects and manages the agencies, builds the internal marketing function and owns the results. Without a senior marketing leader, an agency tends to produce activity rather than growth. Many clients find the highest-value model is a fractional CMO directing specialised agency partners — combining strategic leadership with execution capability.
A fractional executive is an experienced leader who works with your organisation on a part-time or project basis. You get senior-level expertise — CMO, CEO, COO, GM or Executive Advisor — without the cost of a full-time hire. They typically work one to three days a week, or on specific strategic initiatives.
Fractional leaders become part of your team. They attend leadership meetings, manage staff, make decisions and are accountable for outcomes — just like a full-time executive. Consultants advise from the outside. Fractional executives roll up their sleeves and lead from within.
Consider it when you need senior expertise but cannot justify a full-time salary. Also during growth transitions, when preparing for investment or exit, or when there is a capability gap on the leadership team. It suits SMEs scaling up and organisations navigating major change.
Engagements range from six-month strategic sprints to ongoing relationships of several years. Many clients start with a defined project and extend as they see value. We structure engagements flexibly and scale them up or down as circumstances change.
Expect clearer strategic direction, better operational performance, stronger team capability and faster progress on key initiatives. Our fractional leaders bring fresh perspective, a network of contacts and proven playbooks that compress your learning curve.

Ready to Add Executive Horsepower?

Let us discuss how fractional leadership can accelerate your growth and build lasting capability.