Chase & Marshal - Business Consulting & AI Strategy

Chase & Marshal is a multidisciplinary consulting firm helping organisations navigate digital transformation, AI adoption, marketing strategy, and sustainable business practices. We offer expert business consulting services across New Zealand and Australia.

Our Services

SparkOS - Creativity Intelligence Platform

SparkOS is our standalone SaaS product for creativity assessment and development. Features include the Brick Test (AI-scored creativity assessment), IDEAL framework Idea Validator, Priority Matrix, and ECHO Co-Pilot AI coaching. Available in Free, Intermediate, Pro, and Enterprise tiers.

AHA - ACIS Hiring Assessment

The AHA is a $59 NZD standardised creativity assessment for hiring and talent evaluation. A 60-minute AI-scored assessment covering divergent thinking, situational judgement, constraint-based creativity, collaboration, and domain profiling.

Book a Free Consultation

Transform complexity into opportunity. Contact Chase & Marshal for a free consultation to discuss how we can help your organisation thrive with AI technology, digital transformation, and strategic business consulting.

Chase & Marshal
New Zealand & Australia
Contact us for a free consultation
Website: https://chasemarshal.com
Adaptive Creative Intelligence System

What is ACIS 3.0?

ACIS is a scientifically-grounded system that measures and develops your creativity over time: not just once during hiring, but continuously throughout your career.

The Science Behind ACIS

Most organisations assess creativity once during hiring, and never again. This assumes creativity is fixed, but decades of research prove otherwise. Studies involving over 60 peer-reviewed trials show that structured creativity training produces measurable improvements, with trained individuals performing better than 74% of untrained peers.

ACIS uses Ocsai, an AI-powered scoring system developed by researchers at the University of Denver, to assess your creative responses with the same accuracy as human experts. This enables consistent, unbiased measurement at scale.

25%
Average creativity growth over 24 months
74%
Trained individuals outperform untrained peers
15 min
Monthly time investment for micro-assessments
300+
Evidence-based development activities

The Five Dimensions of Creativity

Creativity isn't one thing. It's a combination of different skills that can each be measured and developed independently.

Divergent Thinking

Your ability to generate multiple, varied ideas when given an open-ended challenge. This includes fluency (how many ideas you can produce), originality (how unique your ideas are), and elaboration (how detailed your ideas become).

Practical Creativity

Your skill at finding novel solutions that actually work in the real world. This means balancing innovation with constraints like budget, time, and resources, turning creative ideas into workable plans.

Situational Judgement

Your ability to recognise the best creative approach for different workplace scenarios. This combines emotional intelligence with creative problem-solving to navigate complex situations.

Collaborative Creativity

How effectively you build on others' ideas, bring diverse perspectives together, and help your team reach creative breakthroughs. Great ideas rarely come from working alone.

Domain-Specific Innovation

Creative approaches differ by field: technical, scientific, artistic, or scholarly. This dimension measures how well you apply creative thinking within your specific area of expertise.

Your 24-Month Development Journey

ACIS combines regular assessment with personalised development to help you grow your creative capabilities over time.

Month 0

Baseline Assessment

Complete a 60-minute assessment to establish your starting point across all five creativity dimensions.

Monthly

Micro-Assessments

Brief 15-minute focused assessments that track your progress on one dimension at a time, rotating through all five.

Quarterly

Checkpoint Reviews

Full 60-minute assessments at months 6, 12, 18, and 24 to measure your comprehensive progress.

Ongoing

Personalised Development

AI-recommended activities, exercises, and interventions tailored to your unique creativity profile.

How ACIS Works

1

Assess Your Current State

Complete the AHA (ACIS Hiring Assessment) to establish your baseline creativity scores across all five dimensions. This 60-minute assessment gives you a detailed picture of your creative strengths and areas for growth.

2

Receive Personalised Recommendations

Based on your assessment results, ACIS recommends specific activities and exercises tailored to your profile. These draw from a library of 300+ evidence-based interventions proven to develop creative skills.

3

Track Your Progress

Monthly micro-assessments (just 15 minutes each) measure your improvement in one dimension at a time. Quarterly checkpoint assessments provide comprehensive progress reports and celebrate your growth.

4

Earn Recognition

As you develop your creativity, earn badges and climb leaderboards. Research shows that recognition and gamification significantly increase engagement and learning outcomes, making your development journey both rewarding and enjoyable.

Enterprise-Exclusive Access

ACIS 3.0 is available exclusively to SparkOS Enterprise subscribers. It's designed for organisations committed to systematically developing creativity across their teams.

ACIS methodology is based on peer-reviewed research including meta-analyses of 60+ creativity training studies. The Ocsai scoring algorithm achieves r = 0.78 correlation with human expert raters. For the full scientific foundation, please contact us for the ACIS CDP research paper.